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Hassan
1.Increasing number of retailers and wholesalers are creating their own private brand called
A. Co-brand
B. Brand extension
C. Mega brand
D. Co-brand
2._____________ helps in identifying the product or brand and describe several things about the product.
A. Labeling
B. Packaging
C. Store branding
D. Labeling
3.Companies use combinations of new technologies like phone, fax, email, internet etc. to provide_________________
A. Customer service
B. Product service
C. Support service
D. Customer service
4. When a company elaborates its product line beyond its current range is called
A. Customer line stretching
B. Product line stretching
C. Sales line stretching
D. Customer line stretching
5.Service marketer used to train employees in the art of interacting with customers to satisfy their needs is known as
A. Direct marketing
B. Indirect marketing
C. Interactive marketing
D. Direct marketing
6.Two established brand names of different companies using the name on the same product is called
A. Co-branding
B. Brand extension
C. Mega branding
D. Co-branding
7.Name, sign, symbol, designs etc. used to identify the goods or services of one seller and to differentiate it from the competition is known as
A. Branding
B. Co-branding
C. Mega branding
D. Branding
8._____________ concept involves the use of a successful brand name to launch new or modified products in a new category or range
A. Brand bonding
B. Brand elements
C. Brand extension
D. Brand bonding
9.__________________ involved weeding out weaker brands and focusing marketing expenditure only on brands that can achieve number-one market share positions in their categories.
A. Store brand
B. Mega brand
C. Co-brand
D. Store brand
10.Advertising campaigns can help to create name recognition, brand knowledge, and may be even some brand preference. However brands are not maintained by advertising but by
A. Brand bonding
B. Brand extension
C. Brand experience
D. Brand bonding
11.Services that cannot be seen, tasted, felt, heard, or smelled before they are bought are called
A. Support service
B. Brand strategies
C. Brand testing
D. Support service
12.A Shoe marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
A. Brand bonding
B. Brand extension
C. Brand experience
D. Brand bonding
13.___________________ is associated with the endowing products and services with the power of brand.
A. Branding
B. Co-branding
C. Mega branding
D. Branding
14.Trademarked devices that serve to identify and differentiate the brand is called
A. Brand bonding
B. Brand elements
C. Brand extension
D. Brand bonding
15.Marketing style that is about matching and mixing marketing activities to maximize their individual and collective effects is called
A. Interactive marketing
B. Line stretching
C. Service intangibility
D. Interactive marketing
16.Consumer’s ability to identify the brand under different reflected condition, recalling the performance and comparing other brands is known as
A. Brand elements
B. Brand bonding
C. Brand awareness
D. Brand elements
17.______________________ helps in preventing others copying in marketing
A. Brand
B. Label
C. Trademark
D. Brand
18. If any customer is feeling that the company is delivering the product as its brand promises is called
A. Brand elements
B. Brand bonding
C. Brand awareness
D. Brand elements
19.If a consumer is no longer associated with the brand with a specific product or highly similar products and thinking less about the brand. What we call this case?
A. Brand bonding
B. Brand elements
C. Brand extension
D. Brand bonding
20..A set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category is called
A. Brand elements
B. Brand bonding
C. Brand awareness
D. Brand elements
21.A Substance Needed By The Body For Growth, Energy, Repair And Maintenance Is Called A _______________
A. Nutrient
B. Carbohydrate
C. Calorie
D. Nutrient
22.Amylases in saliva begin the breakdown of carbohydrates into _________
A. Fatty Acids
B. Polypeptides
C. Amino Acids
D. Fatty Acids
23.About half of your diet should be made up of _________
A. Grains And Vegetables
B. Fruits And Milk
C. Milk And Cheese
D. Grains And Vegetables
24.According to the MyPyramind food guidance system, a person should obtain most of their fat from __________
A. beef, chicken, and fish
B. vegetables oils, nuts, and fish
C. fats, oils, and sweets
D. beef, chicken, and fish
25.This food group is our body's best source of energy?
A. Meat Group
B. Fats,Oils And Sweets
C. Breads And Cereals
D. Meat Group
26. Which of these is added to the food label because people sometimes don't eat ENOUGH of this?
A. Fat
B. Calcium
C. Sodium
D. Fat
27.The bread, cereal, rice and pasta group is a good source of _______?
A. carbohydrate
B. vitamin C
C. calcium
D. carbohydrate
28. Foods from the meat, poultry, fish dry beans, eggs and nuts group are an important source of ________?
A. Iron
B. Fiber
C. Beta Carotene
D. Iron
29.The milk, cheese & yogurt group are important for ________?
A. Strong Bones
B. Teeth
C. Muscles
D. Strong Bones
30.How many servings of vegetables do we need each day?
A. 6-11
B. 2-3
C. 3-5
D. 6-11
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