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Management Information Systems - Section 6 Multiple Questions and Answers.
| 1. | The marketing authority contributing the most to a definition of a structure for the marketing information system is | ||
| A. | Philip Vegas | ||
| B. | F.A. Fisher | ||
| C. | Philip Kotler | ||
| D. | Roger McSack | ||
| 2. | The first two steps in the ____ process are to establish goals or standards, and then measure actual performance. | ||
| A. | expert | ||
| B. | centers | ||
| C. | control | ||
| D. | MIS | ||
| 3. | Which of the following is tactical decision? | ||
| A. | capital-source decision | ||
| B. | product decision | ||
| C. | plant-location decision | ||
| D. | budget allocation | ||
| 4. | Purchased items are distinguished from manufactured items by | ||
| A. | stock location code | ||
| B. | product type code | ||
| C. | item number | ||
| D. | drawing number | ||
| 5. | Environmental information is especially important to | ||
| A. | top-level managers | ||
| B. | middle-level managers | ||
| C. | low-level managers | ||
| D. | All of the above | ||
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